How It Works
Click Captured
The CAKE click ID rides in on the visit
Call Scored
Avortyx routes the call and records the outcome
Postback Sent
Converted calls post back with the click ID
Credited in CAKE
The right affiliate gets the conversion
When affiliate traffic converts by phone, it usually drops out of CAKE’s reporting: the click is recorded, the call is not. Avortyx closes that gap by posting each qualified call back to CAKE with the click it came from.
- Click IDs kept with the call — dynamic number insertion and URL tokens carry the CAKE click ID from the landing page onto the call record.
- Only qualified calls count — send the postback on a converted disposition, a minimum duration or a buyer payout, never on a ring that went nowhere.
- Revenue included — pass the payout from the call record so CAKE reports real earnings, not just conversion counts.
- Every attempt logged — each postback and CAKE’s response is stored on the call, so a missing conversion can be traced in seconds.
Pay affiliates on calls, not guesses
With phone conversions in CAKE, affiliate payouts and offer reports reflect what callers actually did. Affiliates whose traffic converts on the phone finally see it, and you can scale the ones worth scaling.
Built on Avortyx webhooks
The postback is an Avortyx custom webhook: choose the conversion event, map the click ID and payout tokens into the URL, and Avortyx fires it the moment the call qualifies. Use expressions when a value needs reshaping first.
