How It Works
Click Captured
The Voluum click ID rides in on the visit
Call Scored
Avortyx routes the call and records the outcome
Postback Sent
Converted calls post back with the click ID
Credited in Voluum
The right campaign gets the conversion
Media buyers optimize in Voluum, but a click that turns into a call looks like a dead end there. Avortyx posts each qualified call back to Voluum with its click ID and payout, so the call shows up as the conversion it was.
- Click IDs kept with the call — dynamic number insertion and URL tokens carry the Voluum click ID from the landing page onto the call record.
- Only qualified calls count — send the postback on a converted disposition, a minimum duration or a buyer payout, never on a ring that went nowhere.
- Revenue included — pass the payout from the call record so Voluum reports real earnings, not just conversion counts.
- Every attempt logged — each postback and Voluum’s response is stored on the call, so a missing conversion can be traced in seconds.
Optimize on the full picture
Once calls count in Voluum, it shows which campaigns, landers and traffic sources bring in callers who convert, so you can shift budget with confidence instead of cutting campaigns that quietly perform on the phone.
Built on Avortyx webhooks
The postback is an Avortyx custom webhook: choose the conversion event, map the click ID and payout tokens into the URL, and Avortyx fires it the moment the call qualifies. Use expressions when a value needs reshaping first.
